The 2009-10 Rotary International theme acknowledges the important role individual Rotary clubs will play in shaping the future of Rotary.

 Rotary International President-elect John Kenny unveiled the theme, The Future of Rotary Is in Your Hands, during the opening plenary session of the International Assembly, an annual training event in San Diego, California, USA, for incoming district governors.

"The future of Rotary will not be shaped at Rotary International headquarters -- it will be shaped in each and every Rotary club," Kenny said, "because it is for each of us -- as Rotarians -- to do what is necessary to keep Rotary strong."

Kenny acknowledged the foundation established by past Rotary leaders and laid the responsibility for building upon that success on every Rotarian.

Kenny acknowledged the foundation established by past Rotary leaders and laid the responsibility for building upon that success on every Rotarian.

"Each one of us is standing on the shoulders of generations of Rotarians past, and it is our responsibility to determine Rotary’s future," Kenny said.

Kenny emphasized that every Rotary club is and must be autonomous.

"Everything begins and ends with our clubs," he said. "Our clubs can and do work together; they work through their own districts, in cooperation with other clubs and districts, and with the support of our Foundation.

"But at the end of the day, everything that we accomplish is done through the strength of our clubs. And so each club must have autonomy to serve where and how it can serve best."

At the same time, Kenny highlighted the importance of the Rotary International Strategic Plan, adopted by the Rotary International Board of Directors, as an essential tool in providing continuity. 

"The plan is designed to strengthen and proclaim the core values of Rotary: service, fellowship, diversity, integrity, and leadership," Kenny said. The training sessions for incoming governors during the weeklong assembly are all tied to some component of the strategic plan, and a final group discussion on Saturday will seek to tie all the pieces together and show the future district leaders how to take the strategic plan to the club level.

Kenny concluded his remarks by sharing a favourite saying
from his homeland, Scotland:
"We must look beyond our own parish pump."

John Kenny
President, Rotary International, 2009-2010